Zipper Jackets / Adidas

Role: Designer
Studio: Buck
We created this series of grungy cel-driven animations to showcase a new fashion range from perpetual trend-setters, Adidas. Each focused on re-contextualising different sports through the lens of some bad-ass animals.
Meow.
Each and every frame of the animation was carefully designed before being taken through the animation process. We made certain to retain the scratchy imperfection inherent to the style.
Credits:
Art director:

Designers:







Lucas Brooking

Lucas Brooking
Luke Saunders
Mathijs Lautjen
Sam Scoppelitt
Colin Bigelow
Lara Lee
Will Pietsch
Animators:
Will Pietsch
Mathijs Lautjen
Josh Parker