Campaign / Canadian Tire

Role: Designer
Studio: Buck
These fun spots were made in collaboration with the NY Buck office for Canadian Tire. I painted up some of these concept frames to help sell the idea in to the client and provide direction for our 3D artists.
Storyboarding.
In order to capture the essense of the project we designed a modular system that could work across many formats. This was one of those things that took a long time. But it was certainly worth it.
White Hot / Nike
Nike
White Hot / Nike
Nike